Boost your crowdfunding launch
Want to fund and promote your business at the same time? We’ll get you set to conquer the market!
Equity crowdfunding
If you’re looking for a bigger funding while building a community, an equity crowdfunding is a great way to launch your business.
We support you creating your crowdfunding campaign on Crowdcube, Seedrs, WeFunder StartEngine and more.
Crowdlending
Like equity crowdfunding, debt crowdfunding, also known as “crowdlending” is ideal for financing the launch of your project while creating a community that will lend you funds.
This type of crowdfunding, also referred to as peer-to-peer lending, requires borrowers to repay their investors by a predetermined time. Funds raised might be subject to interest rates depending on the contract signed by both parties.
Reward-based crowdfunding
Reward-based crowdfunding is a great way to test your business idea by pre-selling your product via a crowdfunding platform. It allows you to both build a customers base and raise funds to finance the production of your product.
We help you succeed on any reward-based crowdfunding platform, such as Kickstarter, Ulule, Indiegogo and Miimosa.
We use our expertise and partnerships to guide you through crowdfunding best practices and tell your story in an impactful way that boosts investors’ participation.
How we help you to
get set for crowdfunding
Campaign planning
Campaign positioning
Platform selection
Pitch creation
Pre-launch landing page UX/UI
Project video outline
Crowdfunding page UX/UI
Social advertising content and strategy
Campaign optimization
achieve positive results from day-1
Who is behind setgo ?

Hi, I AM NATHALIE,
CROWDFUNDING AND GO-TO-MARKET EXPERT.
During my work experience in Silicon Valley, I discovered my passion for entrepreneurship. I enjoyed attending pitch sessions and learning about innovative start-ups.
My work experience at Mastercard taught me how to bring complex tech products to the market in partnership with various stakeholders. This was an amazing learning experience, but deep down, I felt there was a disconnect between my entrepreneurial independent spirit and my work.
The little spark I was missing was ignited when I started my own project, Tuli.
I saw an opportunity to capitalise on my expertise to enable other entrepreneurs, like yourself, to crowdfund their business by creating impactful strategies.
Nathalie is based in Lisbon, Portugal.

I AM VERONIKA,
A HIGHLY-DRIVEN & ENTHUSIASTIC STRATEGIC INNOVATION LEADER.
I have extensive international experience in product management and go-to-market strategies. I have worked in the telecommunications and payments industries where I was immersed in an environment where innovation is commonplace.
I bring business value through innovative solutions and effective partnerships. In this context, I launched the world’s first digital payment project with a wearable: “Pay with your ring”. We stopped our registration campaign after 3 days because we exceeded our targets. The return on investment was 3 times higher than expected. An innovative solution and an advanced marketing strategy are the key!
Nevertheless, I learned how important it is for entrepreneurs to derisk investment, to focus on solving a real problem and define a great USP. In this sense, my expertise in launching and leading lifecycle product & services roadmap can lead you to an effective and brilliant journey.
I am also a leader in diversity and inclusion. After participating in the #IamRemarkable workshop, I found that it was helpful for my business, career and personal life. I am now a trainer myself.
Véronika is based in Brussels, Belgium.
our partners






we empower you to launch your project by defining the right go-to-market strategy.
Our values
Engagement
expertise
flexibility
Data-Driven
We adopt a data-driven approach to make informed decisions.
We master analytical tools like Google Analytics, Optimize and Usability Hub to gather data, test and optimize your campaign.
our offer
STRATEGY PACK
Development of your campaign strategy in the pre-launch, live and post campaign phases
- Creation of a detailed planning
- Development of a positioning strategy
- Selection of the crowdfunding platform best suited to your project
- Analysis of campaign results and post-launch recommendations
- Creation and analysis of a post-campaign survey
CONTENT PACK
Support in creating the content of your campaign
- Assistance in the creation of the pre-launch page
- Help in the development of your project presentation page
- Support in the development of the pitch
- Creation of the script and storyboard of your presentation video
- Sharing content ideas on social networks, newsletters and ads
PremIUM PACK
Development of the strategy and execution of the key content of your campaign
(incl. design and video production)
STRATEGY:
- Creation of a detailed planning
- Development of a positioning strategy
- Selection of the crowdfunding platform best suited to your project
- Analysis of campaign results and post-launch recommendations
- Creation and analysis of a post-campaign survey
CREATION OF KEY CONTENT:
- Creation of the pre-launch page
- Development of your project presentation page
- Development of the pitch
- Complete production of the presentation video
- Creation of ads for social networks and key emails
ADHOC CONSULTING & CAMPAIGN OPTIMIZATION SERVICES * : Review of the crowdfunding page - Review of the pre-launch page - Review of the pitch deck - Review of the video (storyboard) - Advice on strategy and positioning (1:1 consultation)
*Only available in combination with one of our three support packages
what to expect
Book us for a first free consultation
After receiving your contact request, we will set up a meeting to meet each other. We will introduce ourselves and see how we can help you.
Receive a detailed offer based on your needs. It will include a timeline for the sessions.
Nothing can stop you now! You’ll receive onboarding documents and we’ll start this exciting journey together.
WE helped them to launch
WONDR care
Reward-based crowdfunding on Kickstarter to launch their new product.
Scope?
Strategy and hands-on support on content creation including Pre-campaign & Kickstarter campaign page.
TULI
First reward-based crowdfunding that SetGo's co-founder, Nathalie, did on Ulule to launch her concept of engaged reusable water bottles.
Scope?
Full crowdfunding campaign from A to Z.
ABRACE
Reward-based crowdfunding on Kickstarter for the launch of Abrace, a tech startup creating AI-powered bracelet for autistic kids.
Scope?
Support on the content creation for the pre-campaign and Kickstarter page.
GR'EAT GRANOLA
Reward-based crowdfunding on Ulule for the launch of oat-based healthy spreads.
Scope? Strategy and hands-on support on the content creation for each campaign phase.
CITYER
Reward-based crowdfunding on Kickstarter for the launch of commuter jackets made of recycled materials.
Scope? Support on the content creation for the pre-campaign and Kickstarter page.