Boost your crowdfunding launch

Want to fund and promote your business at the same time? We’ll get you set to conquer the market!

Equity crowdfunding

If you’re looking for a bigger funding while building a community, an equity crowdfunding is a great way to launch your business.

We support you creating your crowdfunding campaign on Crowdcube, Seedrs, WeFunder StartEngine and more.

Crowdlending

Like equity crowdfunding, debt crowdfunding, also known as “crowdlending” is ideal for financing the launch of your project while creating a community that will lend you funds.

This type of crowdfunding, also referred to as peer-to-peer lending, requires borrowers to repay their investors by a predetermined time. Funds raised might be subject to interest rates depending on the contract signed by both parties.

Reward-based crowdfunding

Reward-based crowdfunding is a great way to test your business idea by pre-selling your product via a crowdfunding platform. It allows you to both build a customers base and raise funds to finance the production of your product.

We help you succeed on any reward-based crowdfunding platform, such as Kickstarter, Ulule, Indiegogo and Miimosa.

We use our expertise and partnerships to guide you through crowdfunding best practices and tell your story in an impactful way that boosts investors’ participation.

How we help you to
get set for crowdfunding

Campaign planning

Based on your team and resources, we will create a timeline for your crowdfunding campaign and advise you on fundraising objectives and ad budgets.

Campaign positioning

We support you in crafting and communicating your unique story to your audience in a way that resonates and connects.

Platform selection

Each crowdfunding platform having its own specificities, we will select the one that will be the most adapted to your project.

Pitch creation

We design compelling pitch decks that tell your story and includes your growth potential to introduce your startup to investors.

Pre-launch landing page UX/UI

To generate leads before your launch, we design an optimized landing page that outlines the key aspects of your product.

Project video outline

We build outlines and storyboards for an engaging videos that create excitement around your launch and convince people to pledge for your project.

Crowdfunding page UX/UI

We work with you on crafting a well structured and eye-catching crowdfunding presentation page, to attract and engage investor participation in order to stand out on your chosen crowdfunding platform.

Social advertising content and strategy

We design impactful ad creatives and copywritting for your pre-launch and launch campaign phases.

Campaign optimization

Along the way, we retrieve and analyze data to ensure a product-market fit and optimize your launch campaign.

achieve positive results from day-1

Who is behind setgo ?

Hi, I AM NATHALIE,
CROWDFUNDING AND GO-TO-MARKET EXPERT.

During my work experience in Silicon Valley, I discovered my passion for entrepreneurship. I enjoyed attending pitch sessions and learning about innovative start-ups.

My work experience at Mastercard taught me how to bring complex tech products to the market in partnership with various stakeholders. This was an amazing learning experience, but deep down, I felt there was a disconnect between my entrepreneurial independent spirit and my work.

The little spark I was missing was ignited when I started my own project, Tuli.

I launched this first business via a successful crowdfunding campaign and I loved every step of it.

This exciting journey made me realized how useful crowdfunding is for building a company’s brand and funding its growth at the same time.

With the success rate of a crowdfunding campaign being less than 50%, I understood that most entrepreneurs underestimate the work and expertise required to run a crowdfunding campaign.

I saw an opportunity to capitalise on my expertise to enable other entrepreneurs, like yourself, to crowdfund their business by creating impactful strategies.

Nathalie is based in Lisbon, Portugal.

I AM VERONIKA,
A HIGHLY-DRIVEN & ENTHUSIASTIC STRATEGIC INNOVATION LEADER.

I have extensive international experience in product management and go-to-market strategies. I have worked in the telecommunications and payments industries where I was immersed in an environment where innovation is commonplace.
I bring business value through innovative solutions and effective partnerships. In this context, I launched the world’s first digital payment project with a wearable: “Pay with your ring”. We stopped our registration campaign after 3 days because we exceeded our targets. The return on investment was 3 times higher than expected. An innovative solution and an advanced marketing strategy are the key!
Nevertheless, I learned how important it is for entrepreneurs to derisk investment, to focus on solving a real problem and define a great USP. In this sense, my expertise in launching and leading lifecycle product & services roadmap can lead you to an effective and brilliant journey.
I am also a leader in diversity and inclusion. After participating in the #IamRemarkable workshop, I found that it was helpful for my business, career and personal life. I am now a trainer myself.

Véronika is based in Brussels, Belgium.

our partners

we empower you to launch your project by defining the right go-to-market strategy.

Our values

Engagement

We are interested in solving a problem rather than creating a need. That’s why we value projects that have a positive impact on our society. We believe the “WHY” of your project needs to be reflected through all areas of your business in an authentic and transparent way.

expertise

From positioning, strategy and launch planning, to advertising content and landing page UX, we combine our experience to create a solid go-to-market plan with you. We have a strong digital marketing and go-to-market strategy expertise. Moreover, the cofounder has already supported thelaunch of 5 successful crowdfunding campaigns, including one for her own project.

flexibility

Whether you are at the stage of the idea or at a Serie C funding stage, we will use our expertise to support your new innovation launch. From a full SPRINT to periodic coaching, we offer different format to support you. Our flexible approach allows you to choose between different levels of support to pick the services you need. The cofounder has a very strong background in launching large-scale projects. She has implemented Apple Pay in Belgium and Garmin pay in Luxembourg. She can provide end-to-end or ad-hoc support depending on the expectations.

Data-Driven

We adopt a data-driven approach to make informed decisions.

We master analytical tools like Google Analytics, Optimize and Usability Hub to gather data, test and optimize your campaign.

our offer

We offer 3 modular formulas as well as ad hoc services to meet your support needs for your crowdfunding campaign.

STRATEGY PACK

Development of your campaign strategy in the pre-launch, live and post campaign phases

Creation of a detailed planning
Development of a positioning strategy
Selection of the crowdfunding platform best suited to your project
Analysis of campaign results and post-launch recommendations
Creation and analysis of a post-campaign survey

CONTENT PACK

Support in creating the content of your campaign

Assistance in the creation of the pre-launch page
Help in the development of your project presentation page
Support in the development of the pitch
Creation of the script and storyboard of your presentation video
Sharing content ideas on social networks, newsletters and ads

PremIUM PACK

Development of the strategy and execution of the key content of your campaign

(incl. design and video production)

STRATEGY:

Creation of a detailed planning
Development of a positioning strategy
Selection of the crowdfunding platform best suited to your project
Analysis of campaign results and post-launch recommendations
Creation and analysis of a post-campaign survey

CREATION OF KEY CONTENT:

Creation of the pre-launch page
Development of your project presentation page
Development of the pitch
Complete production of the presentation video
Creation of ads for social networks and key emails

ADHOC CONSULTING & CAMPAIGN OPTIMIZATION SERVICES * : Review of the crowdfunding page - Review of the pre-launch page - Review of the pitch deck - Review of the video (storyboard) - Advice on strategy and positioning (1:1 consultation)

*Only available in combination with one of our three support packages

what to expect

Book us for a first free consultation

After receiving your contact request, we will set up a meeting to meet each other. We will introduce ourselves and see how we can help you.

A tailored offer to match with your needs

Receive a detailed offer based on your needs. It will include a timeline for the sessions.

Let's Go!

Nothing can stop you now! You’ll receive onboarding documents and we’ll start this exciting journey together.

our happy entrepreneurs can tell you more ...

WE helped them to launch

WONDR care

What?
Reward-based crowdfunding on Kickstarter to launch their new product.

Scope?
Strategy and hands-on support on content creation including Pre-campaign & Kickstarter campaign page.

TULI

What?
First reward-based crowdfunding that SetGo's co-founder, Nathalie, did on Ulule to launch her concept of engaged reusable water bottles.

Scope?
Full crowdfunding campaign from A to Z.

ABRACE

What?
Reward-based crowdfunding on Kickstarter for the launch of Abrace, a tech startup creating AI-powered bracelet for autistic kids.

Scope?
Support on the content creation for the pre-campaign and Kickstarter page.

GR'EAT GRANOLA

What?
Reward-based crowdfunding on Ulule for the launch of oat-based healthy spreads.

Scope? Strategy and hands-on support on the content creation for each campaign phase.

CITYER

What?
Reward-based crowdfunding on Kickstarter for the launch of commuter jackets made of recycled materials.

Scope? Support on the content creation for the pre-campaign and Kickstarter page.